Phil Hellmuth is obviously looking for some extracurricular income, as he has officially opened the virtual doors to his clothing website, PokerBrat.com, which exclusively sells his new clothing line, Poker Brat Clothing Co. Giving free-reign of design to artists in Vegas, West Hollywood, and Missouri (of all places), they’ve invented some “great poker designs!” says Hellmuth. After winning 11 WSOP bracelets and writing nine books, he wants more, and what Phil wants, Phil gets!
The tribal-like flames and designs that adorn the apparel are unique as Phil himself and appealing enough to compete with the likes of Affliction and Ed Hardy creations. T-shirt designs include “Poker Skater,” “Poker Tree,” and probably the most interesting, “Poker Face.” This shirt shows a neutral colored face exploding with the four suits among green tribal patterns coming out of the eyes. The description on pokerbrat.com states, “this is your mind… on poker.”
The website also offers “PH” hats, shirts for women and men, Hellmuth’s books, his video lessons, and you can even buy All-In Energy drinks, which by the way, are now the official bottled water and energy drinks of the WSOP.
Poker Brat Clothing products are now available for purchase online. T-shirts are fairly priced around $30 and printed on high quality high-spun cotton. Hellmuth promises to introduce a poker jersey, as well.
It may prove interesting to see if the Poker Brat will wear his clothing to the tables, or if he will continue to sport his Ultimate Bet gear, which pays his sponsorship. Either way, Hellmuth will be sure to bring that whiney attitude that leads him to chew out many of his opponents. This is part of why he is so adored, though, and those who choose to sport his apparel will pay their homage to his griping and moaning. Maybe if his opponents start wearing his clothes, he’ll be nicer to them when their poker game isn’t up to his standards.
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